Connecting kids with books they’ll love is not only a great way to combat declining readership, it’s also a smart long-term strategy for Barnes & Noble.
They took advantage of Broadstreet’s extensive learning and performance improvement capabilities to produce an innovative, companywide video that teaches book sellers how to help customers choose the perfect books for their children. This compelling seven-minute instructional video, deftly combines the expertise and presence of children’s literature expert Esme´ Raji Codell with role-plays, colourful animation, branded graphics, and an interactive post-video exercise.
By showing booksellers how to interact more effectively with customers, this video is designed to help transform children into passionate, life-long readers—the next generation of Barnes & Noble customers. 