When Ferrari wanted to shift its one-day dealer meeting into high gear, this automotive legend put Broadstreet behind the wheel—and the result was a smooth and successful ride.
Broadstreet’s high-octane blend of creative finesse and production expertise yielded impressive results. By working with Ferrari to identify key messages and packaging them in compelling speaker support materials, we helped ensure that dealers would understand the promise of success for the months ahead.
And thanks to our seamless management of the unique logistical challenges of the site—including crane-lifting a new 599 GTB Fiorano onto the roof of the Peterson Automotive Museum in Los Angeles and engineering a dramatic curtain-dropping reveal—Ferrari executives were free to focus on building enthusiasm among the dealer network. 