Starwood Hotels (Sheraton, Westin, St. Regis and more) knew it'd take more than an extra mint on every pillow to increase guest retention and keep the company growing. So they shook up the hospitality biz by tapping into Six Sigma, a methodology typically used to ensure the highly efficient manufacturing of widgets.
Broadstreet produced a launch video featuring candid interviews with a C-Suite of leaders gutsy enough to lay it all on the line to raise attention. Then an email invite drove management to attend a series of engaging interactive learning experiences that shattered all course participation and completion expectations.
The message "Change is more than just good, change is imperative" was heard, understood, repeated and acted on. 