When diagnosed with Multiple Sclerosis, patients are faced with vast amounts of clinical information about the disease as well as the task of making important decisions about the different forms of treatment available.
It can be disorienting, confusing, and frustrating. This company turned to Broadstreet to help create a focused and sympathetic experience for those embarking on the overwhelming challenge of choosing a treatment that fits their lives.
Broadstreet created the MS Support Kit - a reference that consolidated clinical information and the therapy benefits in language that was easier for patients to understand. The elements - a DVD, reference cards, brochures and manuals, were combined in an organizer that could be referred to and updated over time.
The Support Kit created a streamlined and clear experience for patients - and for the company which was recognized with the FREDDIE Award for Best Advertising and PR, the "gold standard" for international health and medical media for the kit's innovative design. 