As part of a campaign to educate internal and external audiences about Pfizer’s commitment to corporate citizenship, Broadstreet created a 12-page, full-colour brochure that communicates how this global pharmaceutical leader creates a respectful atmosphere for employees, protects the environment, and improves the health of consumers worldwide.
Through compelling images and concise language, the brochure also explains how Pfizer is performing at present, and where the company is headed in the near future. Since delivery, more than 200,000 copies of this brochure have been used successfully as a leave-behind for doctors’ offices and scientific conferences, a new employee orientation tool, and in sales force and government relations outreach efforts. 