To launch AOL's 9.0 Optimized software to the New York ad community, Broadstreet crafted a dazzling brand immersion experience that underscored the huge scope of AOL's marketing programs. Staged in the historic Whale Room at the Museum of Natural History, with giant video monitors encircling the audience, we blended live talent, video, and interactive media in a spectacle that the industry website MediaPost called "a breath of fresh air...the kind not seen in this kind of space before".
Broadstreet's "business theater" was credited by AOL with helping to maintain its image as an innovator and achieving its critical objective of strengthening relationships with advertisers. 