GLOBAL PHARMACEUTICAL COMPANY

National Sales Meeting

How do you tell the story of a Global Pharmaceutical Company’s past achievements and vision for the future to an audience of 1500 commercial employees spanning 3 therapeutic areas and 3 additional business units at the Executive Session of a National Sales Meeting? You let the employees tell it. 

In under two hours, over three dozen employees from across the business and up and down the ranks told stories about the customers and patients they connected with, the successes they achieved, their commitment to make a difference, the teams they built, the passion they ignited and the rewards and satisfaction they achieved. It was a moving and intimate experience for both the presenters and their peers in the audience.

Broadstreet chose this approach to shake up expectation and provoke emotions in attendees. Interviewing and identifying dozens of stories was the first step to creating this TED-like event. Presenters were coached in storytelling and presentation skills. During the presentation, storytellers were immersed in a visual palate that enhanced emotion and took attendees on a journey into their imagination and wonder. 

This unique approach won the accolades of attendees as well as garnered several international awards for marketing and communications. It also changed the way the organization looked at connecting to their audience at the NSM, and they’ve committed to evolving the way they tell the story of the organization going forward.