BUILDING COMMUNICATIONS ACROSS A PHARMA BRAND
Client: Global Pharmaceutical Company
Having recently hired a specialty sales force to bring a newly approved product to the marketplace, a growing biopharmaceutical organization wanted to elevate and enhance the home study learning experience and turned to Broadstreet.
Broadstreet developed an array of tools to help keep participants on track and working on being able to sell effectively in a competitive marketplace. Tools included a Home Study Tour Guide, which provided users with an overview of the program, and gave them manageable pathways to complete the material and gain valuable learning and actionable insights.
A Virtual Practicum enhanced the challenges customers face and brought practice environments to life. A VA Backgrounder provided insights into the VA pharmacy, giving the sales force a chance to see behind the scenes and grounded them in this unique environment. Reference Guides, Message Planners, and additional planning documents helped keep participants engaged and focused on the task at hand.
Broadstreet solutions helped to increase participation and mitigated participant dropout, which increased completion of the program to 98%, and has become the benchmark for additional training strategies and tactics that Broadstreet continues to develop for this fast-paced Biotech.