Digital Sales Communication Tool
Client: Global Pharmaceutical Company
A specialty, global biopharmaceutical company wanted to keep its sales force up to date with information about sales objectives, key wins, product information as well as general company news.
Broadstreet developed, designed, and delivered a monthly electronic newsletter filled with both internal and external information that was relevant to the reader. The highly graphic, digital publication featured sections on a monthly basis that included “Meet the Team”, introducing a team member to readers with both personal and professional highlights, “Brand Updates,” identifying the newest product information from both a marketing and sales perspectives, and “365”, a section providing insights into the latest selling messages.
The newsletter was published digitally and scaled to whatever format viewers wanted, including e-mail, web, tablet, or mobile devices. Viewership quickly grew each month, and it soon became an important and highly anticipated communication resource within the organization.