GLOBAL BIOTECH

Virtual Product Launch

A global biotech company was launching its first product and wanted the meeting to be informative, engaging and motivating, and was concerned about being able to achieve that in a virtual setting. They turned to Broadstreet for its reputation for designing and developing unique virtual meetings that transcend the traditional virtual experience and elevate them to an experience that places the audience at the center of the meeting.

Broadstreet developed a program that featured 2-hour sessions per day that flowed like a morning news and entertainment program. Segments were short, engaging and informative. Audiences traveled from kitchens to Mt. Everest, from basements of homes to the newly-renovated US Headquarters, and from patient’s homes to over half of the homes of the 300-person audience. The business content was laced with content from the field that included insights on gaining a competitive advantage, perceptions of the rare disease state before & after joining the organization and getting to better know their fellow colleagues whom many had never met in person. The meeting spanned four days and featured presenters from around the world. The production was produced from a Master Control Center in Florida, where all the presenter segments were coordinated as well as the broadcast over the four-day meeting in a socially distanced environment with COVID protocols in place.

Following the meeting, the response was overwhelming. Some didn’t know what to expect and other’s expectations were low- but everyone was delighted by the production level and quality of the broadcast. Most attendees felt as if they were watching broadcast television and were hooked on the story that revealed itself over the four days. While they said a virtual meeting would never replace a live meeting, this experience was powerful, engaging, and delivered the excitement needed to educate and motivate their field force as they brought their product to market.