CONSUMER

Wine & Champagne Rally

Pernod Ricard USA, the world’s second largest spirits manufacturer, wanted to energize its team in the Wine and Champagne division and turned to Broadstreet to create an exceptional experience for this first-of-its-kind event.

The historic Chicago Athletic Association was chosen to create a rally-style event, and over two days, attendees were immersed in the energy of the biggest sports event in town.

The meeting took place on the historic Stagg Basketball Court and featured fully-functional hoops, banners surrounding the court, custom foam fingers, the Chicago Bulls Cheerleaders along with high flying basketball trick shots.

Employees embraced the sports-themed event, and with the help of the Broadstreet design and creative teams, customized their presentations in a series of parodies and performances that ranged from SportsCenter anchor team to halftime rally charges, to play-by-play and color commentary to “on-field” reporting.

The audience wore their favorite team jerseys and their energy and attention remained in full force throughout both days of the meeting, which was declared a touchdown!